Search Engine Optimization
Traffic is the blood that pumps through the veins of your website, and without it, your preschool or daycare website will get no enquiries, no leads, and your enrollment will not fill. However beautiful your site is, if people don’t see it, it’s not working for you.
SEO or Search Engine Optimisation is a service that EarlyEdMarketing offers to new and existing clients to improve the visibility of your website, broaden your online presence and improve your rankings in the main search engines.
There are three main disciplines involved in Search Engine Optimisation including:
- Submission to the major search engines
- Off-page optimization
- On page optimization
We offer a variety of packages for Search Engine Optimisation for preschools as well as a full site audit for existing sites which will tell you exactly how your site is performing and how you could improve your rankings.
Search Engine Submission
We will submit your site to all of the main search engines including Google, Yahoo and Bing (as well as many others). The submission process initiates and speeds up the crawling of your site by search engines and once your site has been crawled, it will begin to rank in the various search engines. Once we have submitted your websitesite, we will monitor progress of the crawling and track your progress and improvement in search engine rankings.
Off Page Optimization
Many of the search engines, including Google, judge the quality of your website (and therefore rank it) based upon the number and quality of sites that link to your site. For new daycares and preschools with a new website, the problem is where to start, and how to obtain links from other sites back to yours.
Our experienced team will be able to implement a strategy to obtain good quality links back to your website from numerous other sites and specialised early years directories across the net.
In addition, we can implement a Social Media strategy for your preschool which will help to get viewers of your site to actively participate in promoting your site on platforms such as Facebook and Instagram.
Finally, we can assist with creating articles relating to Early Childhood Education which can be submitted to article directories, blogs and PR websites that will help promote your website and drive traffic to it.
On Page Optimization
On-site SEO is the first step to ensuring that your preschool website is found by Google and other search engines. It refers to the process of optimizing your website pages through changes to the website’s structure, content, and code. Some of the key components of on-site SEO include:
- Keyword research: Identifying and targeting relevant keywords and phrases that people are searching for.
- Meta tags: Optimizing meta tags, such as the title tag and meta description, to include keywords relevant to Early Childhood Education, preschools and your location, and provide a clear and concise summary of the content on the page.
- Content optimization: Writing high-quality, informative, and keyword-rich early childcare education content that is relevant to the preschool audience.
- Headings and subheadings: Using headings and subheadings to organize content and highlight important information.
- Internal linking: Creating internal links within the website to help users and search engines navigate the site.
- URL structure: Creating logical and descriptive URLs (page addresses) that include keywords that are relevant to early childhood education, and make it easy for users to understand the page content.
- Image optimization: Optimizing images by using descriptive file names, alt tags, and image compression to improve load times.
- Mobile optimization: Ensuring that the website is mobile-friendly and responsive to different screen sizes and devices.
- Site structure: Organizing the website’s structure and hierarchy to improve navigation and the user experience.
- Speed Optimization: Optimizing the website for faster load times to improve the user experience and reduce bounce rate.
By optimizing these elements, on-site SEO can help improve a preschool or daycare website’s visibility and ranking in search engine results pages, ultimately driving more traffic and conversions.
