Facebook and Instagram Advertising
Advertising on Facebook and Instagram allows preschools and daycares to reach a very large audience at a very cost effective price.
Advertising on both platforms typically involves creating a campaign with a specific goal, such as increasing website traffic, filling out a form or watching a video.
Different types of ad campaigns can be run, including photo and video ads, carousel ads, and stories ads.
Much like Google Ads, you can target ads to specific demographics, interests, behaviours, and locations, and can track the performance of campaigns using metrics such as clicks, impressions, and conversions.
Additionally, preschools can use Facebook’s advertising tools to create retargeting campaigns, which allow us to target ads to people who have previously interacted with your website or profile page.
What are the benefits of Facebook Advertising for Preschools and Daycares?
There are many benefits to advertising on Facebook:
Targeting: Facebook and Instagram Ads allow preschools and daycares to target ads with great precision. This means that you can reach the people who are most likely to be interested in your facilities and programs.
Reach: Aside from Google, no platform has more users, making it an ideal place to reach a large number of people.
Cost-effective: Facebook’s Ads (and Instagram Ads) are relatively inexpensive, making them accessible for small and medium-sized daycares as well as larger groups.
Measurable: Meta (who own both platforms) provides detailed analytics and metrics, so we can track the performance of your campaigns and make data-driven decisions.
Flexibility: Facebook offers a wide range of ad formats, such as photo and video ads, carousel ads, and stories ads, allowing us to choose the format that best fits your objectives.
Retargeting: Facebook’s retargeting feature allows us to show ads to people who have previously visited your website or business page. The conversion process for daycares and preschools is not immediate, and so constantly reminding people who have visited your website of your programs and facilities and through ads makes. a ton of sense.
Visibility: By using Meta’s advertising platforms, daycares and preschools can increase brand awareness and build a stronger relationship with their local community and their target audience.
Custom Audiences
Custom audiences are a feature of Facebook Ads that are a further extension of the already very specific demographic targeting available.
They can be created by uploading a list of information such as email addresses, phone numbers, and then we can use this data to create targeted ads. They allow businesses to reach the most relevant people and increase the chances of conversion.
Custom audiences can be used for a variety of purposes, such as:
Retargeting: Businesses can create custom audiences of people who have previously visited their website or interacted with their app, and then target ads to these people in order to increase conversion rates.
Lookalike targeting: Businesses can create a custom audience of their best customers and then use Facebook’s lookalike targeting feature to find more people who are similar to those customers.
Contact list targeting: Businesses can upload their email or phone contact lists to Facebook and target ads to those people.
Engagement targeting: Businesses can create a custom audience of people who have engaged with their Facebook page, such as liking or commenting on a post, and then target ads to these people.
At PreSchoolDigital we can offer bespoke Facebook and Instagram marketing solutions to suit every budget. Please contact us for more information about how we can help you.
