Local Search Engine Optimisation
Local SEO for Preschools and Daycares
Local Search Engine Optimization (SEO) is a vital part of ensuring that your preschool is found in all the major search engines, and in driving your local audience to your website.
All of the major search engines now place importance on local search in their algorithms. That means that registration with the local directories that are powered by each of the search engines is essential for all preschools and daycares in order to attract local families. The major players are Google, Yahoo! Local and Bing Local.
In each case, the search engines allow you to “claim” your business listing by registering your business name and address with them with a link to your preschool website.
You are also able to include a wide range of other information including a description of the preschool or daycare facilities, opening hours, payment methods accepted, your programs, directions and parking arrangements.
Local reviews now play a vital part in Search Engine rankings and are a very influential factor in the decision-making process for customers.
EarlyEdMarketing can help you implement a strategy to gather and increase your reviews.
Do you want your preschool website to rank locally and attract new enrolments?
Book a Free 30 Minute Consultation
Key Benefits of Local SEO
Nearly 1 in 3 of all mobile searches are location-specific, and Google is the top search engine users use to search for local businesses.
99% of consumers surveyed used the internet to find local businesses in the last year.
94% of consumers said positive reviews make them more likely to use a business.
Ranking higher in local SEO involves a combination of factors, including:
Relevance: The search engines will look for keywords and phrases on your website and in your local listings that match the search query. For example a search for Preschools may also bring up results for Daycares and Kindergartens.
Distance: The algorithm will also take into account the distance between the searcher’s location and your premises. Whilst other factors are relevant, the closer you are to the searcher’s location, the higher you can expect to feature in their personalised results.
Prominence: Search engines will also consider the overall online authority and reputation of a preschool or daycare, as well as the number and quality of online reviews.
On-page optimization: Well executed on-page optimization such as meta tags, header tags, structured data, website speed, mobile-friendliness and internal linking, will help search engines understand the relevance and context of your website.
Citations: Listing your preschool or daycare on early years and local directory sites with consistent NAP (Name, Address, Phone number) information, can also help improve your local SEO.
EarlyEdMarketing can handle the whole local search engine optimization process for you, registering your business with each of the major search engines and customizing that listing with your choice of graphics and other information.
We can also help to initiate customer reviews through our email marketing service. We can design and run a campaign for you offering your existing customer database a modest incentive for visiting your listing and submitting a review. It will almost certainly be worth it!
What EarlyEdMarketing Can Offer
Local Search Engine Optimization is a big part of what we do for both new and existing preschool clients. Coming up in the “Map Pack” can literally make the difference between having a full preschool and having too many openings and no enrolment pipeline.
We offer a number of services that can solve this problem including:
- Google My Business profile building and management
- Map Citation building
- Reputation management
- Review outreach and management
- Local and Education niche directory submission.
- Local website outreach
