Social Media
Social Media for Early Years Education
Social Media has become, and should be, an integral part of any marketing campaign and it can be very useful for driving traffic to your preschool website and for Search Engine Optimisation.
However, it’s important to understand that it can only ever be a part of a marketing strategy and that the idea that simply engaging in Social Media will bring instant traffic and inquiries is not true. It is a tool, not a magic wand.
For many people, Social Media such as Facebook and Instagram is an integral part of their personal lives, and they feel that they are missing out by not using these tools to promote their businesses. The problem is, most business people have no idea what benefits Social Media may bring them, or how to properly harness these tools.
Social media can benefit early childcare education businesses in several ways, including:
- Increased awareness and reach: Social media platforms allow your preschool to reach a large audience and increase brand visibility.
- Better parent engagement: Social media allows preschools and daycares to interact with parents and receive feedback, which can help improve customer satisfaction and loyalty.
- Cost-effective marketing: Social media marketing is often more cost-effective than traditional forms of advertising for preschools and daycares that wish to promote themselves locally.
- Improved search engine rankings: Having a strong social media presence can improve a preschool’s search engine rankings, as search engines take social signals into account when determining rankings.
- Increased website traffic: Social media can drive traffic to a preschool website, which can lead to inquiries or enrollments.
- Targeting specific demographics: Social media platforms allow you to target specific demographics, such as age, location, and interests, which can help you to reach your desired audience more effectively.
How can Preschools and Daycares use Social Media Effectively?
Preschools can use social media for a variety of purposes, such as:
- Communication: Social media can be used to communicate with parents and guardians, for exmple sending out reminders about events and updates on the curriculum.
- Showcasing student work: Social media platforms can be used to showcase student work and achievements, such as photos and videos of students participating in activities and projects.
- Sharing information: Social media can be used to share information about the preschool such as its mission, goals, and curriculum.
- Building a sense of community: Social media for preschools and daycares can be used to build a sense of community among parents, guardians, and staff. Platforms like Facebook can be used to create a group for parents to share information and ask questions.
- Marketing: Social media can be used to market the preschool; by sharing positive testimonials, and other information that can help to attract new families.
- Building relationships: Social media can be used to build relationships with families and community members, by sharing information about upcoming events and activities, and by responding to comments and messages in a timely manner.
It’s important to keep in mind that preschools should always follow best practices for social media use, such as obtaining parents’ consent before posting pictures of students and ensuring the safety of the children.
News and Blogs for your Preschool
At EarlyEdMarketing, we recommend that all websites should include a news section or blog. At its most basic, a blog is simply a way of publishing news and up-to-date information about your daycare or preschool. The most important point is that it is “time-stamped” i.e. every news item is dated and timed.
First impressions count, and while poor design may be forgiven in place of good content, nothing is worse than visiting a blog where the most recent post is 3 months or even a year out of date. If you are not able to update your blog or news section regularly, then a blog is not for you. It is far better not to feature a blog than to present out-of-date information. Posting news updates about your preschool even once a month can make a serious difference to both search engine rankings and to your viewers’ experience.
Both visitors and Search Engines love fresh, regularly updated content. It demonstrates that you have something to say and that you are prepared to put effort into updating your visitors and engaging with currently enrolled families.
We include a news facility as part of every web design that we create, and we can also help you to create the content. In addition, we can provide a content creation strategy and even arrange for custom content to be written for you and regularly updated. Many preschool and daycare owners and managers find that they just don’t have the time to keep up to date with posting news regularly. PreSchoolsDigtal can take on the whole “burden”; with guidance from you, we can become the mouthpiece for your preschool.
