Attracting parents to your preschool or daycare center can be a challenge, especially in a market where there is a lot of competition or when there is a downturn in the economy. However, with the right marketing strategy in place, you can effectively market your center and stand out from the rest.
Of course, it’s essential to have a professional website that represents your center, represents your brand, and tells visitors why you are better than the competition. Your website should be easy to navigate, visually appealing, and include all the necessary information that parents would need to know, such as your hours of operation, your programs, your curriculum, staff qualifications, and contact information. Additionally, it’s a good idea to include pictures and videos of your facilities and rooms to give parents a virtual tour of your daycare center.
Driving traffic to your website
There are many ways to drive traffic to your website, but the main four are:
- Search Engine Optimization
- Pay Per Click Ads
- Local SEO
- Social Media
In this article, we are going to focus on the first two.
SEO involves optimizing your website to rank higher in search engine results when parents search for daycare centers, especially in your area. You need to produce good quality content on your main pages and on your blog that references your local area and provides as much information as possible. This can be achieved by incorporating relevant keywords into your content, titles, descriptions, and page addresses.
Don’t forget, having a mobile-friendly website is essential as more and more parents are using their smartphones to search for daycare options and its likely that all initial searches will be performed on a phone. We tend to find that visitors only view your pages on a laptop or desktop, once they are interested to find out more.
PPC advertising can also be an effective way to attract parents to your website and in turn your preschool or daycare center. With PPC advertising, you can create targeted ads that appear in search engine results or on social media when parents search for specific keywords related to daycare centers and the area they are in. You only pay for the ad when someone clicks on it, making it a very cost-effective way to reach your target audience.
When creating PPC ads, it’s important to focus on the unique selling points of your preschool. For example, if your center has a bilingual curriculum or or offers flexible hours for working parents, make sure to highlight that in your ads. Additionally, including a call-to-action in your ad, such as “schedule a tour today,” can encourage parents to take the next step and visit your daycare.
Converting that traffic into paying families
Every preschool and daycare wants to tell parents how wonderful it is, but to truly convert parents, you are going to need to do more. The most effective way of converting visits into tours is to tell parents how you are going to solve their problems.
In conclusion, to attract parents to your daycare center, it’s essential to have a professional website that accurately represents your business, and to utilize search engine optimization and PPC advertising to reach your target audience. By effectively marketing your daycare center, you can stand out from the competition and fill your classrooms with happy, satisfied parents.
