How a Google Business Profile Can Help You Get an Influx of Enquiries and Enrolments
As a preschool or daycare, having a strong online presence is important to attract new families to your school. One of the ways to achieve this is by creating and optimizing a Google Business profile.
A Google Business profile is a free listing on Google that allows businesses to manage their online presence across Google, including Search and Maps. By creating a profile for your preschool, you can make it easier for parents to find information about your school, including your address, phone number, hours of operation, and photos of your facilities.
One of the key benefits of a Google Business profile is that it allows parents to see reviews and ratings of your school from other families. This can be a powerful tool for attracting new families, as it allows them to see the positive experiences of others and get a sense of the quality of care and education that you provide.
In addition to providing information about your school, a Google Business profile also allows you to post updates and announcements. This can be a great way to keep interested families informed about upcoming events, special promotions, news and awards or ratings. You can also use your profile to share photos and videos of your kids and staff in action, giving parents a glimpse into the daily life at your preschool.
To make the most of your Google Business profile, it’s important to keep your information up-to-date and to respond promptly to any questions or comments left by parents. You should also be sure to add high-quality photos of your preschool and its facilities, as this will help parents envision what it would be like for their child to attend your school.
Encouraging current and past parents to leave reviews on your profile is also really important. To do this, you can ask parents to leave a review after they have visited your school. This can be done by providing a link in an email or by including a call-to-action in your school’s newsletter.
Creating and optimizing a Google Business profile can be a powerful tool for preschools looking to attract new families. By providing information about your school, sharing updates, and encouraging parents to leave reviews, you can help parents make informed decisions about the care and education of their children. Additionally, it can be a platform to communicate with current parents and keep them informed. Remember to keep it updated and to respond to any questions or comments left by parents and you’re on your way to a great online presence.
As part of the Local SEO for Preschools service we offer, EarlyEdMarketing can manage the whole Google Business process for you, from setting up your profile to gathering reviews and optimization. Give us a call or Contact Us if you would like us to help you.
